E-Play Brands: Where creativity meets quality.

Girl in a Hello Kitty top with balloonsThree girls in Hello Kitty outfits on a Manhattan street

Creativity, quality, and innovation in children’s apparel.

For over 20 years, our team has been designing standout children’s clothing that blends fashion and fun, giving each licensed brand the attention it deserves. From baby sets and playwear through sizes 7-12, plus a major tee program and a full line of baby accessories, we cover the whole closet.

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Explore Our Brands

From beloved characters to in-house favorites, every collection is designed with style, comfort, and quality in mind.

Hello KittyStrawberry ShortcakeMiffyPeter RabbitVon DutchSterling BabyVitamins Baby & Vitamins KidsMini HopMagical Kids

Our Services

Design

Our in-house design team builds trend-forward collections around each license, retailer, and price point.

Licensing

We partner with iconic brands and run every submission, from concept to pre-production to production sample, so product lands approved and on brand.

Production

Long-term factory partners and strict quality control at every stage, from lab dips and strike-offs to fit and production samples.

Logistics

Sourcing and shipping managed end to end so goods arrive on time, ticketed and floor-ready, for retailers around the world.

Our Services

Our Retail Partners

  • TJ Maxx
  • Marshalls
  • Winners
  • Burlington
  • Ross Dress for Less
  • dd's Discounts
  • Macy's
  • Macy's Backstage
  • Dillard's
  • Von Maur
  • Boscov's
  • Bealls
  • Walmart
  • Target
  • Amazon
  • Fashion Nova
  • Navy Exchange
  • Citi Trends
  • Shoppers World and Forman Mills
  • America's Kids
  • Cookie's Kids
Amazon

Shop our brands on Amazon.

Shop on Amazon

Interested in Partnering with E-Play?

We love to partner with brands and retailers. Contact us below!